About
About Small Business Advocacy
Small Business Advocacy is a founder-led initiative dedicated to making it easier to start and operate a successful small business.
We believe entrepreneurs deserve clear, reliable information about the requirements that affect them.
Our work focuses on identifying confusing rules, asking useful questions, and making the answers easier to understand.
Founder
Luke F. Walton
Founder, Small Business Advocacy
Luke F. Walton is the founder and CEO of Surmado, a technology company that builds managed AI systems for small businesses. From 2018 to 2024 he worked at NAMM, ending as Associate Director of Marketing.
He holds an MBA from San Diego State University and writes research preprints on authorship and answerability in automated systems. He is based in San Diego.